The work of a realtor always involves a lot of communication, and, for the convenience of interaction with the client, companies are constantly developing certain types of scripts. But that does not mean that these scripts are universal and once you learn them you will be an ideal professional.

One of the most important tasks of a realtor is to create a relationship of trust, to establish contact with the person who approached him or her about something. In the process of negotiations the specialist must sincerely want to help the person to solve his question, and not to answer with memorised phrases with a fake smile. Imagine yourself in that person’s shoes, won’t you feel uncomfortable?

Of course you will! So the person feels and seeks to end such contact as soon as possible. It is important to remember that not only your face and voice are involved in the conversation, but also your whole body. A lot of the non-verbal signals that you give subconsciously are considered by the client and you will fail.

No, it doesn’t mean that the agent should immediately start making friends and selling a dead gelding as openly as possible, posing as a thoroughbred horse. Remember, if a person asks for help from you, he is not an “idiot who can’t buy a flat on his own”, he is quite an accomplished intelligent person who knows all your tricks a step ahead.

The next thing a real estate professional shouldn’t forget about for a minute is paying attention to the client. Remember, there are some people who believe that their commitment to them is only fulfilled if they received support and participation in the process of interaction with the realtor. Others, on the contrary, will argue until they’re blue in the face, defend their point of view and fight for every penny, while others will want to feel like masters and demand all sorts of increased respect for their person and so on. All these distortions, although not directly related to the real estate, will still affect the negotiations and the atmosphere during the process of making the deal. Therefore, the more you pay attention to the client, the more likely he will not get away from you.

It happens (and not infrequently) that the agent himself cannot present himself and his service adequately. And sometimes it happens that he himself barely knows the value of his work, so how can he explain it to the client? So let’s get some paper and pen and start writing a list of elements of the real estate professional’s service for the seller and for the buyer. First of all we highlight the most important thing (and it’s not a trivial collection of documents and organization of viewings), but from that moment the client in your person becomes a personal negotiator and marketer who will help to make the deal on the most beneficial conditions for him. Again, when presenting yourself and the service, you need to have the feeling inside that you really care about your client’s interests above all else and not about the rewards you will receive.

The next piece of advice I would like to give is to develop your communication skills. This doesn’t mean that from now on the professional has to become an unplugged radio receiver, it means that he or she must now be able to not only talk, but also listen carefully and hear, as well as be able to argue and persuade correctly. The hardest part is persuasion. And this is where it most often fails. To begin with, you need to think about and prioritize the following questions: What do I say? Who will I say it to? How do I feel about it? Why would the client want it? Who am I?

And the last piece of advice for today is to think long term. Still, you shouldn’t grab everything with fire in your eyes, whether it’s selling houses or renting flats. Choose a specialisation and develop yourself systematically to become the number one professional in that field. Try to get feedback/feedback from the client. Don’t be offended if any shortcomings are pointed out to you, for honesty you should be thanked and corrected.